Marketing can be a hard thing to do especially if you don’t know how to do it. But luckily the internet is full of guides of how to actually do stuff on the internet! This guide is one of those resources – we’ve written this to make help you in marketing your hotel on the internet. Here are 5 tips that you can apply and to help you when you are marketing online. This way as well your hotel can increase its exposure, improve conversions, and help you get more guests to the hotel from around the world.
The layout of your website or any popular social media account is very important because customers would want to make sure that they can easily navigate themselves on the website or social media. With good layout, customers would find it appealing because they aren’t being hassled to do searches because they can immediately have the information that they needed immediately. Make sure that you don’t over-complicate things or potential customers will be put off!
Adding music can also be another way to market your hotel online because people find it easy to remember things when there is tune in it. This would even be more effective if the music is very catchy and short because if you make it long then they wouldn’t remember much about it.
The video is also another way to market your hotel online. The video is, after all, a visual for people to really see what your hotel to offer and they can hear the sounds and the voices of other people. A video can also make the viewer feel like they are part of the experience which is good because they would want to visit your hotel after watching it. You can upload this to Youtube, Vimeo, embed it on your website and post it to your social media pages for maximum effect.
4. Celebrity Endorsement
Having a celebrity or someone famous take pictures of themselves and your hotel can also be another way for you to market your hotel online. The reason is, famous people immediately upload their pictures online and when their fans see it they would get curious and want to visit the hotel as well. If you see someone famous is visiting your hotel – make sure you deliver exceptional customer service, and ask permission to use their photo on your website.
5. Contact Information
Make sure that all of your contact information will be properly and correctly place in the advertisement so that if customers would want to call your hotel and inquire then they can easily do it. You should also add pictures and other information about the hotel so that when the customer would look at it they would get interested and they would visit your hotel. It might sound straight forward, but you should also double check to ensure all contact information is consistent. You’d be amazed how many website have outdated information in directories and on their Google Maps listing.
With these tips, you can improve your online marketing efforts and stop worrying about how to get more guests to your hotel. You don’t have to follow all of these tips, but hopefully they will give you some ideas and possibly reveal areas you’ve missed in your marketing strategy.